OakLeaf Surgical Hospital & Medical Network
A small, independent, physician-owned hospital. Concentration on individualized care, patient-focused treatments, services and amenities. OakLeaf Medical Network, a network of independent physicians formed a membership group with a management arm to offer and coordinate support services to independent physicians. Changes in corporate structure brought about a separation of the Network and Surgical Hospital. Branding was to differentiate the various entities, yet allow for recognition of their affiliation.
Branding encompassed all signage and supporting patient education and provider information. Community and patient information was developed to elevate name recognition and recognize the benefits and quality care of a small, independent hospital in an area with three large institutional medical facilities.